Job Description
Location: Columbus, OH (Hybrid or Remote)
About the RoleJumpmind is seeking a Digital Marketing Specialist to own the day-to-day management of our website, social media channels, and digital campaigns.
ResponsibilitiesWebsite Management
Maintain and update website content using WordPress
Collaborate with design and product teams to launch new pages, optimize layouts, and ensure brand consistency
Monitor site performance, SEO, and analytics to identify areas for improvement
Manage integrations with analytics, lead capture, and marketing automation tools
Digital Marketing & Advertising
Plan, execute, and optimize Google Ads, LinkedIn Ads, and other paid digital campaigns to generate leads and increase visibility
Manage email marketing initiatives including list segmentation, campaign creation, and performance tracking
Support the development of landing pages, campaign assets, and A/B testing to improve conversion rates
Track KPIs and provide regular reports on campaign performance and ROI
Social Media & Content
Develop and schedule posts across LinkedIn, Facebook, and YouTube
Work with design and content to create engaging social media schedules that highlights product features, customer success, industry recognition, and event participation
Monitor engagement and respond to comments/messages in a timely, professional manner
Analyze social media metrics and adjust strategy based on insights
Cross-Functional Collaboration
Work closely with marketing, sales, and design teams to align messaging and campaigns
Partner with external vendors or agencies when needed to support paid campaigns or specialized projects
Assist with blog posts, digital assets, and other content to support broader marketing initiatives
3+ years of experience in digital marketing, website management, and social media
Proficiency with WordPress, SEO best practices, and analytics tools (e.g., Google Analytics, Tag Manager)
Experience managing Google Ads, LinkedIn Ads, and email marketing platforms (e.g., HubSpot, Mailchimp, or similar)
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