Job Description

We are seeking an Interim CEO - Digital Marketing to guide the organization through the carve-out transition and position the business for sustainable growth. The ideal candidate will have executive experience in digital marketing or lead generation businesses and a strong understanding of the blue-collar SME customer base. Experience navigating post-acquisition carve-outs and establishing standalone business operations is strongly preferred.

Key Responsibilities

• Lead the company through a successful carve-out transition from a larger parent organization, standing up independent systems, teams, and reporting structures.


• Provide strategic vision and operational leadership across both agency services and lead generation functions.


• Build trust with existing clients (blue-collar SMBs) and refine the value proposition to drive customer growth and retention.


• Drive organizational performance, EBITDA improvement, and digital capability expansion.


• Oversee and align key functions including marketing, sales, tech, and finance.


• Develop and mentor the internal leadership team; assess any talent or structure gaps post-carve-out.


• Serve as point of contact with the private equity firm and align execution with growth and return objectives.


• Evaluate long-term potential and, if mutually aligned, step into a permanent CEO role.

Qualifications

• Proven success as a CEO, President, or GM in a digital marketing, lead generation, or performance marketing business.


• Strong familiarity with the blue-collar / home services / contractor SMB market.


• Experience in private equity environments and particularly with carve-outs or transitional leadership.


• Deep understanding of digital marketing strategies (SEO, SEM, paid social, local search, website design, conversion funnels, etc.).


• Strong financial acumen and ability to manage P&L and EBITDA targets in a mid-market business.


• Hands-on, roll-up-your-sleeves leadership style with a bias for execution and accountability.


• Midwest-based preferred, but remote candidates considered

Equal Opportunity Employer, including disability and protected veteran status

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