Head of Digital Marketing Job at ToYou, Albany, NY

R05Wbjl6TjNkNkdNLzRhamw3bTBTamNENGc9PQ==
  • ToYou
  • Albany, NY

Job Description

Job Description

Job Description

Salary:

ToYouis a leading online Saudi food ordering and delivery super-app with one of the largest and most comprehensive networks of merchants across the Kingdom of Saudi Arabia. We seek to deliver all necessities across the Kingdom, whether they be from restaurants, supermarkets, pharmacies, or more.

AtToYouwe aim to provide all our customers with a great experience by connecting them with thousands of merchants across Saudi Arabia, and we take great pride in our diverse team which represents different backgrounds, experiences, and visions. We truly value them and count them as a key factor to our success. So, if you are interested in joining a team full of intelligence, ambition, and great talent, ToYou is the right place for you.

As Head of Digital Marketing, you will own ToYous overall digital media strategy, spanning bothperformance marketing (user acquisition, retargeting, app marketing) and brand media planning (awareness, consideration, and top-of-mind presence). You will lead paid campaigns across multiple platforms to drive growth at every stage of the funnel and partner cross-functionally to bring integrated marketing campaigns to life.

This role requires deep expertise in ecommerce performance marketing, along with a strong understanding of brand communication and media mix planning. Prior experience in food delivery or Q-commerce in Saudi Arabia is highly preferred.

Key Responsibilities

  • Develop and lead a holistic digital marketing strategy that balances performance and brand media investment across the full funnel.
  • Own the media plan across paid search, paid social, display, programmatic, video, and app campaigns, optimizing for CAC, ROI, LTV, and upper-funnel brand KPIs (e.g., awareness, consideration, preference).
  • Collaborate with Brand, Creative, and Growth teams to launch integrated campaigns that align messaging, audience targeting, and funnel objectives.
  • Manage performance campaigns on Google, Meta, TikTok, Snapchat, YouTube, Apple Search Ads, and other key platforms.
  • Run A/B testing and creative optimization to improve efficiency and relevance across channels.
  • Lead the in-house digital marketing team to ensure best-in-class execution and innovation.
  • Partner with Analytics and Product teams to build a data-driven media measurement framework, incorporating media mix modeling, attribution, and incrementality testing.

Requirements

  • 8+ years of experience in digital marketing, with proven expertise in performance acquisition and brand media planning, preferably for an e-commerce or app-based platform.
  • Experience managing large paid media budgets with a track record of delivering measurable business results across awareness and acquisition objectives.
  • Strong knowledge of ad platforms (Google Ads, Meta, TikTok, Snapchat, YouTube), app analytics (Appsflyer, Adjust), and measurement tools (GA4, Mixpanel).
  • Deep understanding of Saudi Arabias digital media landscape and user behavior.
  • Strong leadership and team management experience; excellent communication and stakeholder management skills.

Preferred

  • Prior experience working with or in a food delivery or quick commerce app in KSA or GCC.
  • Bilingual: English and Arabic.
  • Experience executing media campaigns tied to Saudi seasonal moments (e.g., Ramadan, National Day, etc.).

What we offer:

  • Competitive Salary
  • 21 Vacation Days plus Public Holidays
  • Medical insurance for Employees & Families
  • Contemporary work environment
  • Coffee & Tea in the Office
  • Regular Team Meals

Interested applicants are requested to submit their CV in English.

All applications will be treated in strict confidence.

Job Tags

Seasonal work, Work at office,

Similar Jobs

KDB ELECTRIC, LLC

Wireman and/or Journeyman Electrician Job at KDB ELECTRIC, LLC

 ...Job Description Job Description Wireman electrician Be able to read and follow blue prints Be able to listen to and follow...  ...team player and be able to lead and teach those under you Journeyman electrician Be able to read and follow blue prints Be able... 

Whole Foods Market

Cake Decorator - Part Time Job at Whole Foods Market

 ...Buttercream, Ganache, Cream Cheese Icing, Whipped Cream, Chantilly, German Chocolate Icing, Fudge Icing, and all varieties of Meringue....  ..., LinkedIn, and ZipRecruiter to promote opportunities at our company. Please be aware that other career sites may not be accurate or... 

Encompass Health

LPN-LVN II , Be the LPN/LVN You've Always Aspired to Be Job at Encompass Health

 ...determined based on years of experience and applicable certifications. This position also includes generous shift differentials LPN/LVN Career Opportunity Embark on Your Compassionate LPN/LVN Journey at Encompass Health Are you in search of a fulfilling... 

Genpact

Senior Process Associate - Call Center Agent Job at Genpact

 ...support team is the first port of call for customers. It is vital we deliver excellent support to ensure we remain the most trusted cryptocurrency platform. Qualifications we seek in you! Minimum Qualifications Experience with different channels of support,... 

GO Staffing

Orthopedics - Hand Surgery Physician Job at GO Staffing

 ...Orthopedics - Hand Surgery Physician at GO Staffing summary: Experienced Orthopedic Hand Surgeon sought to join a busy practice in Tyler, TX. The role involves a mix of surgical and clinical duties, managing 20-25 patients per day, with full support staff and collaboration...